People hold a variety of misconceptions about marketing. Most common is its confusion with selling and advertising. Selling and advertising are actually types of promotion which is only a component of marketing. Marketing involves much more, including product/service development, place (location and distribution), and pricing.
It requires information about people, especially those interested in what you have to offer (your “market”), such as what they like, where they buy and how much they spend. Its role is to match the right product or service with the right market or audience.
Marketing, as you will see, is an art and a science. According to the American Marketing Association, marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”
Simply stated it is creating and promoting a product (ideas, goods or services) that satisfies a customer’s need or desire and is available at a desirable price and place.
Advertising is a communication whose purpose is to inform potential customers about products and services and how to use and obtain them. Almost every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games and the Internet. And that’s “our” turf, the internet - to narrow it down - the internet targeting Mexico and there in particular the Baja California Sur!
No matter if you a developer announcing a new development and initiate pre-sales, a tour operator offering scuba diving, a operator in the accommodation industry: all have one in common down the Baja. Your potential clients are most likely not living in the neighborhood and can stop by to check your services! A targeted advertisement strategy via the internet is one of the option - if not the best - to promote your services.
Marketing Strategies: - According to Wikipedia "A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal."
Do you and your business developed a marketing strategy?? Did your marketing adviser consider fundamentals as an marketing strategy that serves as the foundation of a marketing plan? A marketing plan that contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a product to attract consumers. Once your organization, via this attractive product, has established a relationship with consumers, your organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the attractive product or service.
