..and consequently - no potential clients. Why is that?? Is your site getting hits … or being missed? If online searches are missing your web site, it may be your fault. Here are six ways to boost your web site’s visibility.
Building effective Web sites is more than running online pages up virtual flagpoles to see whether anyone salutes. Site promotion is as important as content because the best site is worthless if no one knows about it. And it is becoming more and more crucial that your Web site is easy to find.
Studies on college application processes, such as those conducted by the Art & Science Group Inc., www.artsci.com, and CampusTours, www.campustours.com, confirm that most high school seniors use the Internet to hunt for information on colleges and narrow their choices. In fact, a recent survey conducted by the Georgia Institute of Technology, www.gatech.edu, found that 87 percent of users find specific Web sites through online search engines. But since almost every higher-education institution now has a Web presence, and Web sprawl is 1 trillion (as in 1,000,000,000,000) unique URLs in July 2008, will these searches bring seekers to your site?
